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Make it Easy: a direct message with impactful layout and headline that highlights the main activities of the company through the word EASY: Events, Set-ups and Services. The campaigns is based on an image which emphasizes some products and services characterising the core business of BF Servizi, member company of the BolognaFiere group.The main aim is widening the boundaries of the Bologna Exhibition Centre and getting to operate out of the whole Italy.

The creative promotional campaign carried out by the agency D-sign consists in assigning a particular identity to the letters of the word EASY, associating each of them to the activities of the company. So that the bright red E, looking like a table set for parties, stands for events; the A, shaped as a truss structure, symbolizes this typical element of a booth set-up; the S, represented as a dotted path, recalls some of the services for exhibitors and stand fitters: handling of goods, technical supplies, plants and flowers decoration, welcome booth personnel, etc. Finally, the Y, often standing for a variable or a coordinate in mathematics, here refers to the technological solutions and facilities that BF Servizi offers to  its customers.

Make it Easy is the new slogan of the institutional advertisement of BF Servizi and proves the commitment of the company to increasing its competences according to the customers’ needs and expectations.